AMI wants to be top fire extinguisher maker in the country in the next five years
KUALA LUMPUR: Fire extinguisher maker AMI Venture Sdn Bhd aims to be among the country's top three fire extinguisher manufacturers in five years riding on the growing awareness of fire safety in the country.
AMI managing director Ahmad Mudzafri Idris said this can be achieved through aggressive and concentrated marketing campaigns plus a good after sales support and service as well as competitive pricing.
"Prospects for the company is bright as there are around 11 million fire extinguishers registered with the Fire and Rescue Department which needs yearly maintenance and certification and these numbers are growing rapidly.
"Furthermore, new commercial development will need new fire extinguishers and we anticipate around 3 million new fire extinguishers are needed every year to cater all new property developments," Ahmad Mudzafri said in a statement here recently.
He added the company is also poised for growth as the existing 11 million fire extinguishers also need replacement after 10 years of usage.
"AMI is growing all the time and we plan to invest another RM3 million in the next 2 years to increase our current production capacity.
He added the company had recently moved to its new production facility in Rembia, Melaka which would be able to deliver its required capacity for the next 7 years.
"AMI plans to expand on its second facility to fulfill our growth trajectory for the subsequent 20 years.
AMI has a total of RM5 million contracts in hand and its corporate clients include Petronas, Maybank, Fire and Rescue Department, Felda, Telekom Malaysia, government schools, fire contractors and consultants who supplies the company's fire extinguishers to end users.
Ahmad Mudzafri said the industry outlook looks very promising due to the cropping up of new major commercial developments such as the Tun Razak Exchange, Forest City, Melaka Gateway and Petronas Rapid complex in Pengerang, Johor and many more others which will create huge demand for new fire extinguishers.
"In addition, there is a huge untapped market for fire extinguishers at residential homes and in private vehicles which is currently not regulated by the Fire and Rescue Department which will be an increasing new revenue stream for AMI.
He added this market segment (residential and private vehicles) require fire extinguishers with a much smaller capacity (1kg or 2kg) and overall, the company anticipate an increasing trend for fire extinguishers for the next 5-10 years with a steady yearly growth of between 20 per cent and 30 per cent.